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Antecedents of positive word-of-mouth on social...
58,99 € *
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Antecedents of positive word-of-mouth on social media ab 58.99 € als Taschenbuch: Guidelines for relationship marketing. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 06.06.2020
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Handbook of Trait Narcissism
158,99 € *
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This unique reference surveys current theoretical and empirical advances in understanding individual differences in narcissistic personality, as well as the latest perspectives on controversies in the field. Wide-ranging expert coverage examines the many manifestations of narcissism, including grandiose, vulnerable, communal, and collective varieties. Narcissism's etiology, the role of social media culture in its maintenance and amplification, and the complex phenomena of narcissistic leadership, spirituality, friendship, and love are just a snapshot of topics that are examined. The book's section on intrapersonal processes delves into how the narcissistic mind works, as well as how narcissists feel about themselves and their peers. It also investigates narcissists' grasp of emotions. Chapters explore associated personality traits and numerous other important correlates of narcissistic personality. New approaches to research, assessment methods, and opportunities for intervention-both immediate and long-term, are discussed throughout. In addition, trait narcissism is examined in an even-handed manner that incorporates state-of-the-art research into antecedents and consequences (both good and bad) of narcissistic personality. Among the topics in the Handbook : What separates narcissism from self-esteem? A social-cognitive perspective. The many measures of grandiose narcissism. Parents' socialization of narcissism in children. What do narcissists know about themselves? Exploring the bright spots and blind spots of narcissists' self-knowledge. Understanding and mitigating narcissists' low empathy. Interpersonal functioning of narcissistic individuals and implications for treatment engagement. Offering nuanced analysis of a particularly timely subject, The Handbook of Trait Narcissism is fascinating and informative reading for psychologists and psychology students, as well as scholars in anthropology, sociology, economics, political scientists, and more.

Anbieter: buecher
Stand: 06.06.2020
Zum Angebot
Handbook of Trait Narcissism
158,99 € *
ggf. zzgl. Versand

This unique reference surveys current theoretical and empirical advances in understanding individual differences in narcissistic personality, as well as the latest perspectives on controversies in the field. Wide-ranging expert coverage examines the many manifestations of narcissism, including grandiose, vulnerable, communal, and collective varieties. Narcissism's etiology, the role of social media culture in its maintenance and amplification, and the complex phenomena of narcissistic leadership, spirituality, friendship, and love are just a snapshot of topics that are examined. The book's section on intrapersonal processes delves into how the narcissistic mind works, as well as how narcissists feel about themselves and their peers. It also investigates narcissists' grasp of emotions. Chapters explore associated personality traits and numerous other important correlates of narcissistic personality. New approaches to research, assessment methods, and opportunities for intervention-both immediate and long-term, are discussed throughout. In addition, trait narcissism is examined in an even-handed manner that incorporates state-of-the-art research into antecedents and consequences (both good and bad) of narcissistic personality. Among the topics in the Handbook : What separates narcissism from self-esteem? A social-cognitive perspective. The many measures of grandiose narcissism. Parents' socialization of narcissism in children. What do narcissists know about themselves? Exploring the bright spots and blind spots of narcissists' self-knowledge. Understanding and mitigating narcissists' low empathy. Interpersonal functioning of narcissistic individuals and implications for treatment engagement. Offering nuanced analysis of a particularly timely subject, The Handbook of Trait Narcissism is fascinating and informative reading for psychologists and psychology students, as well as scholars in anthropology, sociology, economics, political scientists, and more.

Anbieter: buecher
Stand: 06.06.2020
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Antecedents of positive word-of-mouth on social...
59,00 € *
ggf. zzgl. Versand

Satisfaction is one of the most important aspect of relationship marketing as well as the main trigger of positive word-of-mouth which shows that positive word-of-mouth is a sign of successful relationship marketing. So if it is possible to map the antecedents of positive word-of-mouth it is also possible to guideline relationship marketing. Word-of-mouth has been recognized as the least understood marketing strategy but the most effective. Attempts to investigate word-of-mouth behavior have mainly been made in a marketing world untouched by Internet. The possibilities to measure word-of-mouth has historically been low but Internet has a great impact on both the reach of word-of-mouth and enhances the possibility to measure it. Earlier studies are not written with a purpose to find antecedents of word-of-mouth that are operable for managers and are not specifically written with online word-of-mouth on social media in mind. That is what this book contributes with. This book is mainly written for managers in the retail industry. It also contributes with new research findings within the field of relation marketing in general and word-of-mouth on social media particularly.

Anbieter: Dodax
Stand: 06.06.2020
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Social Live Streaming Services
49,99 € *
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Social live streaming services have emerged as a new type of social media. Such services allow users to produce and consume video content in real time as well as to participate via chat comments. Contrary to traditional on-demand social media, users’ production, consumption, and participation activities occur simultaneously on social live streaming services. This simultaneity of previously time-separated activities facilitates novel possibilities for users and leads to major challenges for media companies:How can services attract user-generated live content? How can platforms increase user consumption of live broadcasts? How do users’ synchronous participation activities affect their willingness to pay? Following these questions, this dissertation examines the phenomenon of social live streaming in three empirical studies. Studies A and B explore the antecedents of users’ production and consumption activities. Study C analyzes the effect of synchronous user participation on individuals’ willingness to pay. In combination, the studies provide an overarching view of individual-level use and willingness to pay on social live streaming services, including theoretical as well as managerial implications.

Anbieter: Dodax
Stand: 06.06.2020
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Handbook of Trait Narcissism
185,65 € *
ggf. zzgl. Versand

This unique reference surveys current theoretical and empirical advances in understanding individual differences in narcissistic personality, as well as the latest perspectives on controversies in the field. Wide-ranging expert coverage examines the many manifestations of narcissism, including grandiose, vulnerable, communal, and collective varieties. Narcissism's etiology, the role of social media culture in its maintenance and amplification, and the complex phenomena of narcissistic leadership, spirituality, friendship, and love are just a snapshot of topics that are examined. The book's section on intrapersonal processes delves into how the narcissistic mind works, as well as how narcissists feel about themselves and their peers. It also investigates narcissists' grasp of emotions. Chapters explore associated personality traits and numerous other important correlates of narcissistic personality. New approaches to research, assessment methods, and opportunities for intervention-both immediate and long-term, are discussed throughout. In addition, trait narcissism is examined in an even-handed manner that incorporates state-of-the-art research into antecedents and consequences (both good and bad) of narcissistic personality.Among the topics in the Handbook :What separates narcissism from self-esteem? A social-cognitive perspective.The many measures of grandiose narcissism.Parents' socialization of narcissism in children.What do narcissists know about themselves? Exploring the bright spots and blind spots of narcissists' self-knowledge.Understanding and mitigating narcissists' low empathy.Interpersonal functioning of narcissistic individuals and implications for treatment engagement.Offering nuanced analysis of a particularly timely subject, The Handbook of Trait Narcissism is fascinating and informative reading for psychologists and psychology students, as well as scholars in anthropology, sociology, economics, political scientists, and more.

Anbieter: Dodax
Stand: 06.06.2020
Zum Angebot
Social Media in e-Government
38,90 € *
ggf. zzgl. Versand

Information and communications technology (ICT) has been offering enormous opportunities for individuals, business and society to enhance efficiency. There is increasing attention paid to the adoption and use of ICT in various disciplines from researchers, for example in e-Government. This research will be examining the diffusion of ICT in e-Government, with respect to the typical stages from adoption to post-adoption in analysing the actual adoption factors and its consequences. This study has employed a quantitative method research approach. Its framework is developed through an extensive literature review and is refined by results from the survey analysis. The research model is composed of 13 reflective constructs. The study found that perceived usefulness, trust and compatibility are important antecedents of attitudes towards using social media in e-Government. In addition to attitude, subjective norms and perceived behavioural control both contribute significantly to the intentions of citizens to use social media. The findings also revealed that the constructs are notably impacting the level of trust and transparency of e-Government services and the government in general.

Anbieter: Dodax
Stand: 06.06.2020
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Hope and Wish Image in Music Technology
95,46 € *
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This book proposes that new music technologies attract unconscious desires for socialism and collectivity, enabling millions of people living under capitalism to dream of repressed social alternatives. Grounded in the philosophical writings of Ernst Bloch and Walter Benjamin, the book examines file sharing technologies, streaming services, and media players, as well as their historical antecedents, such as the player piano, cassette tape, radio and compact disc, alongside interpretations of fiction, memoir, and albums. Through the concept of wish images-the unconscious hopes and desires for social alternatives that gather around new technologies-the book identifies the repressed pre- and post-capitalist urges that attend our music technologies. While these desires typically remain unconscious and tend to pass away not only unmet but also unrecognized, Hope and Wish Image in Music Technology attempts to bring wishes for social alternatives to the surface at an auspicious moment of technological transition.

Anbieter: Dodax
Stand: 06.06.2020
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The Triumph of Profiling
23,27 € *
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Until fairly recently, only serial killers and lunatics had profiles. Yet today, almost everyone is profiled through social media, mobile phones, and a multitude of other methods. But where does the idea of "profiling" come from, how has it changed over time, and what are its implications?In this book, Andreas Bernard examines contemporary profiling's roots in late-nineteenth-century criminology, psychology, and psychiatry. Data collection techniques previously used exclusively by police or to identify groups of people are now applied to all individuals in society. GPS transmitters and measuring devices are now unconsciously embraced to have fun, communicate, make money, or even find a partner. Drawing perceptive parallels between modern technologies and their antecedents, Bernard shows how we have unwittingly internalized what were once instruments of external control and repression.This illuminating genealogy of contemporary digital culture will be of interest to students and scholars in media and communication, and to anyone concerned about the power technologies hold over our lives.

Anbieter: Dodax
Stand: 06.06.2020
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