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Social Media Analytics Strategy
31,91 € *
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This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers.This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You'll LearnGet a clear view of the available data for social media marketing and how to access all of itMake use of data and information behind social media networks to your favorKnow the details of social media analytics tools and platforms so you can use any tool in the marketApply social media analytics to many different real-world use casesObtain tips from interviews with professional marketers and founders of social media analytics platformsUnderstand where social media is heading, and what to expect in the futureWho This Book Is ForMarketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing

Anbieter: Dodax AT
Stand: 20.01.2020
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Social Media Analytics
28,90 € *
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Social sites has emerged out to be one of the prominent platform for social interactions and henceforth it has given an opportunity to academicians, researchers and industry for understanding hidden patterns and dynamics in order to gain several benefits. This book is an honest effort of my doctoral research scholar Ms. Simrat Kaur in the direction of understanding basic concepts and applications of social media analytics. Additionally it provides cutting comparative analysis of various SNS analysis tools. The book also highlights the role of Social Analytics in competitive advantages and predictive analysis.

Anbieter: Dodax
Stand: 20.01.2020
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Social Media Analytics
29,80 € *
ggf. zzgl. Versand

Social sites has emerged out to be one of the prominent platform for social interactions and henceforth it has given an opportunity to academicians, researchers and industry for understanding hidden patterns and dynamics in order to gain several benefits. This book is an honest effort of my doctoral research scholar Ms. Simrat Kaur in the direction of understanding basic concepts and applications of social media analytics. Additionally it provides cutting comparative analysis of various SNS analysis tools. The book also highlights the role of Social Analytics in competitive advantages and predictive analysis.

Anbieter: Dodax AT
Stand: 20.01.2020
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Social Media Marketing und Data Analytics
32,80 € *
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Die Themenbereiche Social Media Marketing und Data Analytics haben in den letzten Jahren auf Grund ihrer gesellschaftlichen, aber auch wirtschaftlichen Bedeutung starke Beachtung in Wissenschaft und Praxis erhalten. Beide Themenfelder sind durch eine hohe Dynamik gekennzeichnet, die sich u. a. in zahlreichen Weiterentwicklungen und damit neuen Möglichkeiten niederschlägt. Bei einer Betrachtung aktueller Entwicklungen in der Praxis und auch in der Wissenschaft zeigt sich, dass es sinnvoll ist, die beiden Themenfelder Social Media Marketing und Data Analytics nicht getrennt voneinander zu betrachten. Dabei wird deutlich, dass ein effektives Social Media Marketing, etwa also der Kundenservice oder das Controlling, nur mit entsprechenden Daten möglich ist. Andererseits durchdringt das moderne Datenmanagement wichtige weitere Bereiche der Privatwirtschaft und des öffentlichen Lebens. Die Herausgeber möchten in dem vorliegenden Buch einen aktuellen Überblick wichtiger Entwicklungen des Social Media Marketing und Data Analytics geben.

Anbieter: Dodax
Stand: 20.01.2020
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Social Media Marketing und Data Analytics
33,80 € *
ggf. zzgl. Versand

Die Themenbereiche Social Media Marketing und Data Analytics haben in den letzten Jahren auf Grund ihrer gesellschaftlichen, aber auch wirtschaftlichen Bedeutung starke Beachtung in Wissenschaft und Praxis erhalten. Beide Themenfelder sind durch eine hohe Dynamik gekennzeichnet, die sich u. a. in zahlreichen Weiterentwicklungen und damit neuen Möglichkeiten niederschlägt. Bei einer Betrachtung aktueller Entwicklungen in der Praxis und auch in der Wissenschaft zeigt sich, dass es sinnvoll ist, die beiden Themenfelder Social Media Marketing und Data Analytics nicht getrennt voneinander zu betrachten. Dabei wird deutlich, dass ein effektives Social Media Marketing, etwa also der Kundenservice oder das Controlling, nur mit entsprechenden Daten möglich ist. Andererseits durchdringt das moderne Datenmanagement wichtige weitere Bereiche der Privatwirtschaft und des öffentlichen Lebens. Die Herausgeber möchten in dem vorliegenden Buch einen aktuellen Überblick wichtiger Entwicklungen des Social Media Marketing und Data Analytics geben.

Anbieter: Dodax AT
Stand: 20.01.2020
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Social Media Data Mining and Analytics
42,90 € *
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Harness the power of social media to predict customer behavior and improve salesSocial media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Written by Dr. Gabor Szabo, a Senior Data Scientist at Twitter, and Dr. Oscar Boykin, a Software Engineer at Twitter, Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses.Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Facebook, Pinterest, Wikipedia, Reddit, Flickr, Web hyperlinks, and other rich data sources. In it, you will learn:* The four key characteristics of online services-users, social networks, actions, and content* The full data discovery lifecycle-data extraction, storage, analysis, and visualization* How to work with code and extract data to create solutions* How to use Big Data to make accurate customer predictionsSzabo and Boykin wrote this book to provide businesses with the competitive advantage they need to harness the rich data that is available from social media platforms.

Anbieter: Dodax
Stand: 20.01.2020
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Social Media Data Mining and Analytics
44,10 € *
ggf. zzgl. Versand

Harness the power of social media to predict customer behavior and improve salesSocial media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Written by Dr. Gabor Szabo, a Senior Data Scientist at Twitter, and Dr. Oscar Boykin, a Software Engineer at Twitter, Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses.Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Facebook, Pinterest, Wikipedia, Reddit, Flickr, Web hyperlinks, and other rich data sources. In it, you will learn:* The four key characteristics of online services-users, social networks, actions, and content* The full data discovery lifecycle-data extraction, storage, analysis, and visualization* How to work with code and extract data to create solutions* How to use Big Data to make accurate customer predictionsSzabo and Boykin wrote this book to provide businesses with the competitive advantage they need to harness the rich data that is available from social media platforms.

Anbieter: Dodax AT
Stand: 20.01.2020
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Social Computing and Social Media. Applications...
74,33 € *
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This book constitutes the proceedings of the 9th International Conference on Social Computing and Social Media, SCSM 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, held in Vancouver, Canada, in July 2017. HCII 2017 received a total of 4340 submissions, of which 1228 papers were accepted for publication after a careful reviewing process. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.The two volumes set of SCSM 2017 presents 67 papers which are organized in the following topical sections: user experience and behavior in social media, costumer behavior and social media, social issues in social media, social media for communication, learning and aging, opinion mining and sentiment analysis, social data and analytics.

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot
Social Computing and Social Media. Applications...
74,33 € *
ggf. zzgl. Versand

This book constitutes the proceedings of the 9th International Conference on Social Computing and Social Media, SCSM 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, held in Vancouver, Canada, in July 2017. HCII 2017 received a total of 4340 submissions, of which 1228 papers were accepted for publication after a careful reviewing process. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.The two volumes set of SCSM 2017 presents 67 papers which are organized in the following topical sections: user experience and behavior in social media, costumer behavior and social media, social issues in social media, social media for communication, learning and aging, opinion mining and sentiment analysis, social data and analytics.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot