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Social Strategy
27,80 € *
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Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. So just what does social media give us that we can't get offline? Answering that question is the key to making social media work for any business, argues Mikolaj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Groundbreaking and important, A Social Strategy provides not only a broad, data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.

Anbieter: Dodax
Stand: 18.01.2020
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Seeking Self-Determination
89,90 € *
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This study examines how the American Indian Movement (AIM) was covered by American Indian media during its organizational zenith from 1968-73. The study also investigates the kinds of frames, or interpretations of AIM s motivations, its objectives, and its political condition, that the movement employed to try and garner public support, articulate its issues, and attract followers. This objective is accomplished through qualitative media analysis seeing how these frames and the movement itself are discussed. In order to determine how these frames resonated and were communicated, American Indian Media is compared with mainstream media coverage of AIM. The premise of the work is that the way in which values, symbols, and beliefs are communicated can serve as an impediment to successful social movement mobilization, and inhibit a social movement s larger societal, political and cultural impact. The failure of the American Indian Movement to achieve this kind of impact can be traced to the way in which it articulated a collective identity around which other American Indians could mobilize as well as the kinds of frames that it expressed.

Anbieter: Dodax
Stand: 18.01.2020
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Media, Minorities, and Meaning
127,95 € *
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This book is an examination of how American mass media, including advertising, presents Otherness - anyone or anything constructed as different from an established norm - in terms of gender, race, sex, disabilities, and other markers of difference. Using a mythological lens, the book looks below the surface of media content to explore the psychological, social, and economic underpinnings of a system of beliefs that result in prejudice, discrimination, and oppression. Designed to raise awareness of the foundations of historically-based inequities in the American social, cultural, and economic milieu, the author shows how inequalities are maintained, at least in part, by mass media, popular culture, and advertising representations of Otherness. The book aims to increase awareness of stereotyping in the media, and expose how the construction of people as Others contributes to their marginalization. Written in an accessible and engaging style, with student-friendly discussion questions and resources, this book is suitable for upper-level undergraduate and postgraduate courses.

Anbieter: Dodax
Stand: 18.01.2020
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Social Strategy
27,75 € *
ggf. zzgl. Versand

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. So just what does social media give us that we can't get offline? Answering that question is the key to making social media work for any business, argues Mikolaj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Groundbreaking and important, A Social Strategy provides not only a broad, data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.

Anbieter: Dodax AT
Stand: 18.01.2020
Zum Angebot
Networks, Movements and Technopolitics in Latin...
120,99 € *
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This edited collection presents original and compelling research about contemporary experiences of Latin American movements and politics in several countries. The book proposes a theoretical framework that conceptualises different mediation processes that emerge between cyberdemocracy and the emancipation practices of new social movements. Additionally, this volume presents some Latin American practices and experiences that are autonomously and by using self-management-creating other identities and social spaces on the margins of and against the neoliberal system through the use of digital technology. This book will be of great interest to scholars of media and social movements studies as well as of contemporary politics.

Anbieter: Dodax AT
Stand: 18.01.2020
Zum Angebot
Seeking Self-Determination
92,50 € *
ggf. zzgl. Versand

This study examines how the American Indian Movement (AIM) was covered by American Indian media during its organizational zenith from 1968-73. The study also investigates the kinds of frames, or interpretations of AIM s motivations, its objectives, and its political condition, that the movement employed to try and garner public support, articulate its issues, and attract followers. This objective is accomplished through qualitative media analysis seeing how these frames and the movement itself are discussed. In order to determine how these frames resonated and were communicated, American Indian Media is compared with mainstream media coverage of AIM. The premise of the work is that the way in which values, symbols, and beliefs are communicated can serve as an impediment to successful social movement mobilization, and inhibit a social movement s larger societal, political and cultural impact. The failure of the American Indian Movement to achieve this kind of impact can be traced to the way in which it articulated a collective identity around which other American Indians could mobilize as well as the kinds of frames that it expressed.

Anbieter: Dodax AT
Stand: 18.01.2020
Zum Angebot
Diaspora and Media in Europe
90,82 € *
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This book examines how African, Asian, Middle Eastern and Latin American diasporas use media to communicate among themselves and to integrate into European countries. Whereas migrant communities continue employing print and broadcasting technologies, the rapidly growing applications of Internet platforms like social media have substantially enriched their interactions. These communication practices provide valuable insights into how diasporas define themselves. The anthology investigates varied uses of media by Ecuadorian, Congolese, Moroccan, Nepalese, Portugal, Somali, Syrian and Turkish communities residing in Belgium, Germany, Italy, the Netherlands, Spain, Sweden and the UK. These studies are based on research methodologies including big data analysis, content analysis, focus groups, interviews, surveys and visual framing, and they make a strong contribution to the emerging theory of diasporic media.

Anbieter: Dodax
Stand: 18.01.2020
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Networks, Movements and Technopolitics in Latin...
117,69 € *
ggf. zzgl. Versand

This edited collection presents original and compelling research about contemporary experiences of Latin American movements and politics in several countries. The book proposes a theoretical framework that conceptualises different mediation processes that emerge between cyberdemocracy and the emancipation practices of new social movements. Additionally, this volume presents some Latin American practices and experiences that are autonomously and by using self-management-creating other identities and social spaces on the margins of and against the neoliberal system through the use of digital technology. This book will be of great interest to scholars of media and social movements studies as well as of contemporary politics.

Anbieter: Dodax
Stand: 18.01.2020
Zum Angebot
Social Justice Journalism
42,95 € *
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Social Justice Journalism: A Cultural History of Social Movement Media from Abolition to #womensmarch argues that to better understand the evolution, impact, and future of digital social justice media we need to understand their connections to a venerable print culture of dissent. This cultural history seeks to deepen and contextualize knowledge about digital activist journalism by training the lens of social movement theory back on the nearly forgotten role of eight twentieth-century American social justice journals in effecting significant social change. The book deliberately conflates "social movement media" with newer and broader conceptions of "social justice journalism" to highlight changing definitions of journalism in the digital era. It uses framing theory, social movement theory, and theories about the power of facts and emotion in storytelling to show how social movement media practice journalism to mobilize collective action for their cause. After tracing the evolution and functions of each social justice movement's print culture, each chapter concludes with a comparison to its online counterparts to illuminate links with digital media. The book concludes that digital activist journalism, while in some ways unique, also shares continuities and commonalities with its print predecessors.

Anbieter: Dodax
Stand: 18.01.2020
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