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Increasing Customer Loyalty via Mobile Customer...
51,90 CHF *
ggf. zzgl. Versand

Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Wiesbaden University of Applied Sciences, language: English, abstract: In times of computerization and mass consumption, one vital element has long been left behind. So far the customer rather tended to be treated as a trash dump for all those mailings that completely missed his interest, while he actually longed for companies to guess his needs, requirements and wishes and send him personalized offers especially tailored to those. With the beginning of the new century, technological advances and innovations in the field of data mining and data management have already made this dream come true for many customers. This new way of building relationships is called Customer Relationship Management (CRM) and comprises all aspects of interaction a company has with its customers. 'It's a business strategy that aims to understand, anticipate and manage the need's of a company's current and potential customers.'1 Along with the fast proliferation of mobile devices, consumer's behavior has changed considerably. Customers do no longer constraint their activities to one communication channel, but take advantage of new technological opportunities such as mobile commerce. In this fast-moving technological environment creating and intensifying customer loyalty has become indispensable for the business world. This change in consumers' behavior gave way to the development of mobile CRM solutions enabling companies to serve every customer individually at any time and anywhere and create services and offers specifically corresponding to their needs. With every mobile phone user being able to send and receive short messages, wireless marketing offers great potential in the field of Customer Relationship Management. Nevertheless, if the Short Message Service (SMS) is applied to send offers and advertisements it should be an end-to-end service2. Customers are to be given the opportunity to directly respond to an offer and finish the transaction over their phone. This requires secure mobile payment solutions. Just recently, the German subsidiary of the international Mobile Market Association has been founded in Munich while Hewlett Packard, Lucent, Oracle, Siemens and Sun Microssystems have formed a consortium to standardize mobile payment an foster mobile business.3

Anbieter: Orell Fuessli CH
Stand: 18.01.2020
Zum Angebot
How America Was Lost
37,90 CHF *
ggf. zzgl. Versand

Even as the view of America as a rogue state consolidates abroad, Americans appear largely bystanders at the spectacle of their government running amok. People forget the myriad instances of their government's flouting of the Constitution and international legal norms-- if ever they were aware of them in the first place--accepting to live in the increasingly pernicious 'new normal' with little protest. This remarkable anthology of columns documents and reminds us of the extraordinary developments that, in their accumulation, have led to the destruction of accountable and moral government in the US. Few American commentators have cut more clearly through the deepening deceit, hypocrisy and outright criminality that has infested official Washington since 9/11 than Paul Craig Roberts. His scathing critique sheds much-needed light on the country's impending nightmare-economic collapse, internal repression, ongoing wars, and rising rejection by friends and foes alike. America's fate was sealed when the public and the anti-war movement bought the government's 9/11 conspiracy theory. This defining event of our time, which has launched the US on interminable wars of aggression and a domestic police state, is a taboo topic for investigation in the media. Trillion dollar wars have created financing problems for Washington's deficits, threatening the dollar's role as world reserve currency, and putting Social Security and Medicare on the chopping block. These protections are called 'entitlements' as if they are some sort of welfare that people have not paid for in payroll taxes all their working lives. With over 21 per cent unemployment, with American jobs, GDP, and technology having been given to China and India, with war being Washington's greatest commitment, with the dollar over-burdened with debt, with civil liberty sacrificed to the bogus war on terror, the liberty and prosperity of the American people have been thrown into the trash bin of history. The militarism of the U.S. and Israeli states, and Wall Street and corporate greed, will now run their course. 'How America Was Lost' marks Roberts as one of the most incisive and courageous moral commentators in America today.

Anbieter: Orell Fuessli CH
Stand: 18.01.2020
Zum Angebot
What Color is Your Parachute? Guide to Rethinki...
19,90 CHF *
zzgl. 3,50 CHF Versand

The first resume book from the What Color Is Your Parachute? career guru Richard Bolles. Resumes get an average of eight seconds of attention before going in the trash-or getting on the shortlist. That's just one of the findings reported here, as legendary career expert Richard N. Bolles presents new research about resumes in a guide that summarizes everything job-hunters and career-changers need to know about this essential tool. This timely resource features the latest research on important resume topics such as key words, soft skills, scanning software, social media, and online posting. Bolles argues that on the basis of what we now know, we need to rethink what a resume is-and how it should be written. He details the words that must be avoided, and the words that must be used, on a resume that wins you interviews. This slim volume distills a huge amount of information down to its very essence. Armed with tips and shortcuts based on the author's decades of experience, you can craft a resume and cover letter that will stand out to your dream employers-and increase your chances of getting interviews and landing jobs.

Anbieter: Orell Fuessli CH
Stand: 18.01.2020
Zum Angebot
The Talk Show Revolution
55,90 CHF *
ggf. zzgl. Versand

TV and radio talk shows have become powerful influences on the way adults, teens, and children think and interact. Besides providing information on what is happening in the world today, many programs sensationalize and intensify our personal or social dysfunctions, and many stir up feelings of anger or frustration for ratings or media attention. The Talk Show Revolution explores the talk show genre and how it affects society. Dr. Scott, a noted expert on social issues and a sometime radio talk show host, provides a savvy overview of how and why today's talk shows and their hosts have become so compelling, powerful (especially if they own part or all of their own show), and often controversial. The first half of the book focuses on radio talk shows, the second on television talk shows. These two sections start with detailed histories of how talk shows began with the birth of each of these media over a half a century ago. Subsequent chapters highlight the big movers and shakers in these arenas, with brief looks at how top hosts, e.g., Oprah Winfrey, Barbara Walters, Larry King, Howard Stern, David Letterman, and Rush Limbaugh, found professional and financial success. The author devotes other chapters to questions such as: What are the 'hot' topics preferred by hosts and the networks What do radio and TV hosts say about their shows and the overall industry What is it like to watch a week of TV talk shows How offense are so-called 'trash' TV or radio talk shows? What kind of power comes with high ratings The Talk Show Revolution is a fair and balanced look at this industry, which has been the focus of extensive talk and controversy over such issues as the conflict between free spec and advocates for privacy or family values. Anyone interested in talk shows and their impact on society, as well as social scientists, behavior therapists, and psychologists, will benefit from this book.

Anbieter: Orell Fuessli CH
Stand: 18.01.2020
Zum Angebot
What Color Is Your Parachute? Guide to Rethinki...
14,90 CHF *
ggf. zzgl. Versand

The first resume book from the What Color Is Your Parachute? career guru Richard Bolles. Resumes get an average of eight seconds of attention before going in the trash-or getting on the shortlist. That's just one of the findings reported here, as legendary career expert Richard N. Bolles presents new research about resumes in a guide that summarizes everything job-hunters and career-changers need to know about this essential tool. This timely resource features the latest research on important resume topics such as key words, soft skills, scanning software, social media, and online posting. Bolles argues that on the basis of what we now know, we need to rethink what a resume is-and how it should be written. He details the words that must be avoided, and the words that must be used, on a resume that wins you interviews. This slim volume distills a huge amount of information down to its very essence. Armed with tips and shortcuts based on the author's decades of experience, you can craft a resume and cover letter that will stand out to your dream employers-and increase your chances of getting interviews and landing jobs.

Anbieter: Orell Fuessli CH
Stand: 18.01.2020
Zum Angebot
How America Was Lost
26,99 € *
ggf. zzgl. Versand

Even as the view of America as a rogue state consolidates abroad, Americans appear largely bystanders at the spectacle of their government running amok. People forget the myriad instances of their government's flouting of the Constitution and international legal norms-- if ever they were aware of them in the first place--accepting to live in the increasingly pernicious 'new normal' with little protest. This remarkable anthology of columns documents and reminds us of the extraordinary developments that, in their accumulation, have led to the destruction of accountable and moral government in the US. Few American commentators have cut more clearly through the deepening deceit, hypocrisy and outright criminality that has infested official Washington since 9/11 than Paul Craig Roberts. His scathing critique sheds much-needed light on the country's impending nightmare-economic collapse, internal repression, ongoing wars, and rising rejection by friends and foes alike. America's fate was sealed when the public and the anti-war movement bought the government's 9/11 conspiracy theory. This defining event of our time, which has launched the US on interminable wars of aggression and a domestic police state, is a taboo topic for investigation in the media. Trillion dollar wars have created financing problems for Washington's deficits, threatening the dollar's role as world reserve currency, and putting Social Security and Medicare on the chopping block. These protections are called 'entitlements' as if they are some sort of welfare that people have not paid for in payroll taxes all their working lives. With over 21 per cent unemployment, with American jobs, GDP, and technology having been given to China and India, with war being Washington's greatest commitment, with the dollar over-burdened with debt, with civil liberty sacrificed to the bogus war on terror, the liberty and prosperity of the American people have been thrown into the trash bin of history. The militarism of the U.S. and Israeli states, and Wall Street and corporate greed, will now run their course. 'How America Was Lost' marks Roberts as one of the most incisive and courageous moral commentators in America today.

Anbieter: Thalia AT
Stand: 18.01.2020
Zum Angebot
What Color is Your Parachute? Guide to Rethinki...
12,99 € *
zzgl. 3,00 € Versand

The first resume book from the What Color Is Your Parachute? career guru Richard Bolles. Resumes get an average of eight seconds of attention before going in the trash-or getting on the shortlist. That's just one of the findings reported here, as legendary career expert Richard N. Bolles presents new research about resumes in a guide that summarizes everything job-hunters and career-changers need to know about this essential tool. This timely resource features the latest research on important resume topics such as key words, soft skills, scanning software, social media, and online posting. Bolles argues that on the basis of what we now know, we need to rethink what a resume is-and how it should be written. He details the words that must be avoided, and the words that must be used, on a resume that wins you interviews. This slim volume distills a huge amount of information down to its very essence. Armed with tips and shortcuts based on the author's decades of experience, you can craft a resume and cover letter that will stand out to your dream employers-and increase your chances of getting interviews and landing jobs.

Anbieter: Thalia AT
Stand: 18.01.2020
Zum Angebot
The Talk Show Revolution
29,99 € *
ggf. zzgl. Versand

TV and radio talk shows have become powerful influences on the way adults, teens, and children think and interact. Besides providing information on what is happening in the world today, many programs sensationalize and intensify our personal or social dysfunctions, and many stir up feelings of anger or frustration for ratings or media attention. The Talk Show Revolution explores the talk show genre and how it affects society. Dr. Scott, a noted expert on social issues and a sometime radio talk show host, provides a savvy overview of how and why today's talk shows and their hosts have become so compelling, powerful (especially if they own part or all of their own show), and often controversial. The first half of the book focuses on radio talk shows, the second on television talk shows. These two sections start with detailed histories of how talk shows began with the birth of each of these media over a half a century ago. Subsequent chapters highlight the big movers and shakers in these arenas, with brief looks at how top hosts, e.g., Oprah Winfrey, Barbara Walters, Larry King, Howard Stern, David Letterman, and Rush Limbaugh, found professional and financial success. The author devotes other chapters to questions such as: What are the 'hot' topics preferred by hosts and the networks What do radio and TV hosts say about their shows and the overall industry What is it like to watch a week of TV talk shows How offense are so-called 'trash' TV or radio talk shows? What kind of power comes with high ratings The Talk Show Revolution is a fair and balanced look at this industry, which has been the focus of extensive talk and controversy over such issues as the conflict between free spec and advocates for privacy or family values. Anyone interested in talk shows and their impact on society, as well as social scientists, behavior therapists, and psychologists, will benefit from this book.

Anbieter: Thalia AT
Stand: 18.01.2020
Zum Angebot
Increasing Customer Loyalty via Mobile Customer...
44,00 € *
ggf. zzgl. Versand

Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Wiesbaden University of Applied Sciences, language: English, abstract: In times of computerization and mass consumption, one vital element has long been left behind. So far the customer rather tended to be treated as a trash dump for all those mailings that completely missed his interest, while he actually longed for companies to guess his needs, requirements and wishes and send him personalized offers especially tailored to those. With the beginning of the new century, technological advances and innovations in the field of data mining and data management have already made this dream come true for many customers. This new way of building relationships is called Customer Relationship Management (CRM) and comprises all aspects of interaction a company has with its customers. 'It's a business strategy that aims to understand, anticipate and manage the need's of a company's current and potential customers.'1 Along with the fast proliferation of mobile devices, consumer's behavior has changed considerably. Customers do no longer constraint their activities to one communication channel, but take advantage of new technological opportunities such as mobile commerce. In this fast-moving technological environment creating and intensifying customer loyalty has become indispensable for the business world. This change in consumers' behavior gave way to the development of mobile CRM solutions enabling companies to serve every customer individually at any time and anywhere and create services and offers specifically corresponding to their needs. With every mobile phone user being able to send and receive short messages, wireless marketing offers great potential in the field of Customer Relationship Management. Nevertheless, if the Short Message Service (SMS) is applied to send offers and advertisements it should be an end-to-end service2. Customers are to be given the opportunity to directly respond to an offer and finish the transaction over their phone. This requires secure mobile payment solutions. Just recently, the German subsidiary of the international Mobile Market Association has been founded in Munich while Hewlett Packard, Lucent, Oracle, Siemens and Sun Microssystems have formed a consortium to standardize mobile payment an foster mobile business.3

Anbieter: Thalia AT
Stand: 18.01.2020
Zum Angebot