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ZoomerMedia
34,00 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online.ZoomerMedia is a group of Canadian media operations controlled by Moses Znaimer. According to Znaimer, these media outlets primarily target what he calls "zoomers" or "baby boomers with zip", defined as people in their 50s, 60s and 70s who want to remain socially and culturally engaged and active.Certain of the assets are held by ZoomerMedia Limited (TSX Venture: ZUM), a publicly-traded company controlled by Znaimer, while others are wholly owned by him.ZoomerMedia Limited was formed in December 2007 following Znaimer''s acquisition and merger of Kemur Publishing, publishers of CARP Magazine, and website operator Fifty-Plus.Net International.It provides marketing, membership, and other services to CARP (formerly the Canadian Association of Retired Persons), of which Znaimer serves as executive director, and publishes Zoomer Magazine (the renamed CARP Magazine). The company also operates several Internet properties including a portal and a social networking site, all targeted to older adult audiences.

Anbieter: Dodax
Stand: 21.02.2020
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Analysis of the Best Ager market for the touris...
22,90 CHF *
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Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Fontys University of Applied Sciences Venlo, language: English, abstract: This report deals with the analysis of the Best Ager market for the tourism industry. It first presents the several segmentation methods in the theoretical part and defines the term Best Ager. Then proposals for segmenting the Best Ager market are given. The best methods are developed by the two agencies Grey and TNS Emnid. They use methods which combine lifestyle variables with demographic variables which is most suitable for segmenting the Best Ager market. A tour operator can either stick to these proposals or segment the market with primary research data on itself if it has the necessary financial resources to do so. After the proposals for segmenting the Best Ager market, the travel market is analysed .First the general trends are mentioned and then the trends for the Best Agers are analysed to investigate if the Best Ager market has a potential for the tourism industry in the future. Additionally the demographic development in Germany and the financial situation of the Best Agers is analysed to display if the market will grow in the future and if the Best Agers have the income and assets to afford traveling in the future. The Best Ager market will increase in the future due to decreasing birth rates and longer life expectancies. The financial situation at the moment is quite promising because the pensions are still high and the inherited money is likely to increase in the future due to savings of the past generations. The Best Agers today like to travel and an increase in traveling, especially in trips abroad, city trips, air travels and packaged holidays is expected in the future. The travel propensity for the over 60 year's olds lies at about 68%. The preferred holiday forms of the Best Agers are cruises and study trips. The most popular holiday destination is Spain and it is likely to increase in the future. Many Best Agers also like to stay longer in the warmer regions especially in the winter months. This has already been recognized by the tour operators but still can be improved and the offers can be more extended. Best Agers in comparison to other target groups have a high focus on quality and price/quality ratios have to be therefore of an accepted standard. Best Agers like good food and also try the specialties of the different countries or regions, the hotels have to recognize this important fact. [...]

Anbieter: Orell Fuessli CH
Stand: 21.02.2020
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TUI and its Marketing Plan
24,90 CHF *
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Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,1 , European College of Business and Management (ECBM) London, language: English, abstract: This assignment deals with the concept of marketing communications based on the example of the German tour operator TUI (Tourism Union International). The company was established in 1986 and is now the German market leader in the sector of leisure travel. In the first part of this assignment the process of purchasing decisions in the light of consumer behaviour will be analysed. Then the changes in buying behaviour will be examined and their impact on TUI will be demonstrated. The second part discusses the respective steps of the planning process of an advertising campaign and its implementation on the tour operator. The assignment ends with a recommendation for the company, stressing different tools which can be integrated in the marketing communication mix.

Anbieter: Orell Fuessli CH
Stand: 21.02.2020
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International Marketing Plan - Madame Tussauds
22,90 CHF *
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Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Anglia Ruskin University, language: English, abstract: The Merlin Entertainments Group is the second biggest visitor attractions operator world wide, since their partnership with the Tussauds Group in 2007. Their vision is to become world leader in branded entertainment. This report presents a devised marketing plan for a further roll-out of Madame Tussauds in Paris by 2010, bringing Madame Tussauds back to her country of origin- France, the world's number one tourist destination in terms of visitor numbers. Theory from the field of International Marketing Planning is applied to a particular case, serving as a good example of marketing in practice.

Anbieter: Orell Fuessli CH
Stand: 21.02.2020
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Running a Food Truck For Dummies
28,90 CHF *
zzgl. 3,50 CHF Versand

Drive your food truck business to success While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell--and there's still plenty of room for growth. If you have your sights set on taking your culinary prowess on the road, Running a Food Truck For Dummies, 2nd Edition helps you find your food niche, follow important rules of conducting business, outfit your moving kitchen, meet safety and sanitation requirements, and so much more. Gone are the days of food trucks offering unappealing prepackaged meals, snacks, and coffee. In today's flourishing food service industry, they're more like restaurants on wheels, offering eager curbside patrons everything from gourmet tacos and Korean BBQ to gluten-free pastries and healthy vegan fare. Whether you're the owner or operator of an existing food truck business looking to up the ante or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies has you covered. * Create a food truck business plan to set yourself up for success * Stay profitable by avoiding the most common operating mistakes * Harness public relations and social media to build your following * Grow from one truck to multiple trucks, restaurants, or a food truck franchise Packed with the latest information on legislation and ordinances, securing loans, and marketing to the all-important Millennials, this one-stop guide helps you cook up a well-done food truck venture in no time!

Anbieter: Orell Fuessli CH
Stand: 21.02.2020
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The Time Machine
4,50 CHF *
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The Time Machine is a science fiction novel by H. G. Wells, published in 1895 and written as a frame narrative. Wells is generally credited with the popularization of the concept of time travel by using a vehicle that allows an operator to travel purposely and selectively forwards or backwards in time. The term 'time machine', coined by Wells, is now almost universally used to refer to such a vehicle. The Time Machine has been adapted into three feature films of the same name, as well as two television versions, and a large number of comic book adaptations. It has also indirectly inspired many more works of fiction in many media productions. Wells had considered the notion of time travel before, in a short story titled 'The Chronic Argonauts' (1888). This work, published in his college newspaper, was the foundation for The Time Machine. Wells frequently stated that he had thought of using some of this material in a series of articles in the Pall Mall Gazette until the publisher asked him if he could instead write a serial novel on the same theme. Wells readily agreed and was paid £100 (equal to about £10,000 today) on its publication by Heinemann in 1895, which first published the story in serial form in the January to May numbers of The New Review (newly under the nominal editorship of W. E. Henley). Henry Holt and Company published the first book edition (possibly prepared from a different manuscript) on 7 May 1895; Heinemann published an English edition on 29 May. These two editions are different textually and are commonly referred to as the 'Holt text' and 'Heinemann text', respectively. Nearly all modern reprints reproduce the Heinemann text. The story reflects Wells's own socialist political views, his view on life and abundance, and the contemporary angst about industrial relations. It is also influenced by Ray Lankester's theories about social degeneration and shares many elements with Edward Bulwer-Lytton's novel Vril, the Power of the Coming Race (1871).

Anbieter: Orell Fuessli CH
Stand: 21.02.2020
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Running a Food Truck For Dummies
17,00 CHF *
ggf. zzgl. Versand

Drive your food truck business to success While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell and there's still plenty of room for growth. If you have your sights set on taking your culinary prowess on the road, Running a Food Truck For Dummies, 2nd Edition helps you find your food niche, follow important rules of conducting business, outfit your moving kitchen, meet safety and sanitation requirements, and so much more. Gone are the days of food trucks offering unappealing prepackaged meals, snacks, and coffee. In today's flourishing food service industry, they're more like restaurants on wheels, offering eager curbside patrons everything from gourmet tacos and Korean BBQ to gluten-free pastries and healthy vegan fare. Whether you're the owner or operator of an existing food truck business looking to up the ante or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies has you covered. Create a food truck business plan to set yourself up for success Stay profitable by avoiding the most common operating mistakes Harness public relations and social media to build your following Grow from one truck to multiple trucks, restaurants, or a food truck franchise Packed with the latest information on legislation and ordinances, securing loans, and marketing to the all-important Millennials, this one-stop guide helps you cook up a well-done food truck venture in no time!

Anbieter: Orell Fuessli CH
Stand: 21.02.2020
Zum Angebot
Running a Food Truck For Dummies
17,00 CHF *
ggf. zzgl. Versand

Drive your food truck business to success While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell--and there's still plenty of room for growth. If you have your sights set on taking your culinary prowess on the road, Running a Food Truck For Dummies, 2nd Edition helps you find your food niche, follow important rules of conducting business, outfit your moving kitchen, meet safety and sanitation requirements, and so much more. Gone are the days of food trucks offering unappealing prepackaged meals, snacks, and coffee. In today's flourishing food service industry, they're more like restaurants on wheels, offering eager curbside patrons everything from gourmet tacos and Korean BBQ to gluten-free pastries and healthy vegan fare. Whether you're the owner or operator of an existing food truck business looking to up the ante or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies has you covered. * Create a food truck business plan to set yourself up for success * Stay profitable by avoiding the most common operating mistakes * Harness public relations and social media to build your following * Grow from one truck to multiple trucks, restaurants, or a food truck franchise Packed with the latest information on legislation and ordinances, securing loans, and marketing to the all-important Millennials, this one-stop guide helps you cook up a well-done food truck venture in no time!

Anbieter: Orell Fuessli CH
Stand: 21.02.2020
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CSR reporting at Flughafen München GmbH
15,90 CHF *
ggf. zzgl. Versand

Seminar paper from the year 2014 in the subject Communications - Media and Politics, Politic Communications, grade: 2,0, University of Applied Sciences Wildau (Wildau Institute of Technology), course: Aviation Management 2012, language: English, abstract: 'Living Ideas - Connecting Lives' 'We promote cooperative development with the region, assume responsibility for our employees, and create added value for our customers.' This is the brand-new motto of the fresh corporate identity program of Flughafen München GmbH (FMG) introduced in January 2014. At the first glance it appears as a nice sounding slogan but there is more behind. It stands as a symbol of the entire Corporate Social Responsibility (CSR) strategy at Munich International Airport (MUC). It is CSR which has gained increasing importance in the global corporate environment mainly driven by changing expectations of the society towards the economy. And it is FMG which became a pioneer in CSR commitment and reporting of airports very early. By the end of 2015, MUC intends to be the most sustainable airport of the world. Especially in regard of reporting on CSR the airport operator is already second to none and has ambitious plans in order to satisfy their multi-dimensional stakeholder interfaces in the future. This research paper is going to describe key elements of CSR reporting of airports and FMG in particular. The overall structure of this paper uses the annual 'Perspectives 2012' report of FMG and additional company and airport industry related publications. After briefly introducing FMG as a company I will assess the CSR reporting practices of the airport operator in detail. An overview of the CSR reporting quality of FMG is given. Additionally,essential information are identified which shall be included in a publication in order to provide successful CSR reporting. In a second step I will now go into more detail by chronologically assessing the most current CSR report of FMG by highlighting and discussing specific topics. Furthermore I will describe the efforts of FMG to increase the social involvement of own employees by encouraging their interest in voluntary projects. Based on the findings, a conclusion emphasizing the importance of CSR in regard of public perception of FMG as a future-oriented airport operator is given.

Anbieter: Orell Fuessli CH
Stand: 21.02.2020
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