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Market Driven Political Advertising
50,02 € *
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Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.

Anbieter: Dodax
Stand: 18.01.2020
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Acceleration of Cultural Change
24,50 € *
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From our hunter-gatherer days, we humans evolved to be excellent throwers, chewers, and long-distance runners. We are highly social, crave Paleolithic snacks, and display some gendered difference resulting from mate selection. But we now find ourselves binge-viewing, texting while driving, and playing Minecraft. Only the collective acceleration of cultural and technological evolution explains this development. The evolutionary psychology of individuals - the drive for "food and sex" - explains some of our current habits, but our evolutionary success, Alex Bentley and Mike O'Brien explain, lies in our ability to learn cultural know-how and to teach it to the next generation. Today, we are following social media bots as much as we are learning from our ancestors. We are radically changing the way culture evolves. Bentley and O'Brien describe how the transmission of culture has become vast and instantaneous across an Internet of people and devices, after millennia of local ancestral knowledge that evolved slowly. Long-evolved cultural knowledge is aggressively discounted by online algorithms, which prioritize popularity and recency. If children are learning more from Minecraft than from tradition, this is a profound shift in cultural evolution.

Anbieter: Dodax AT
Stand: 18.01.2020
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Acceleration of Cultural Change
23,80 € *
ggf. zzgl. Versand

From our hunter-gatherer days, we humans evolved to be excellent throwers, chewers, and long-distance runners. We are highly social, crave Paleolithic snacks, and display some gendered difference resulting from mate selection. But we now find ourselves binge-viewing, texting while driving, and playing Minecraft. Only the collective acceleration of cultural and technological evolution explains this development. The evolutionary psychology of individuals - the drive for "food and sex" - explains some of our current habits, but our evolutionary success, Alex Bentley and Mike O'Brien explain, lies in our ability to learn cultural know-how and to teach it to the next generation. Today, we are following social media bots as much as we are learning from our ancestors. We are radically changing the way culture evolves. Bentley and O'Brien describe how the transmission of culture has become vast and instantaneous across an Internet of people and devices, after millennia of local ancestral knowledge that evolved slowly. Long-evolved cultural knowledge is aggressively discounted by online algorithms, which prioritize popularity and recency. If children are learning more from Minecraft than from tradition, this is a profound shift in cultural evolution.

Anbieter: Dodax
Stand: 18.01.2020
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Movement and Time in the Cyberworld
109,95 € *
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The cyberworld fast rolling in and impacting every aspect of human living on the globe today presents an enormous challenge to humankind. It is taken up by the media following current events through to all kinds of natural- and social-scientific discourses. Digitized technoscience develops at a breakneck pace in all areas accompanied by sociological analysis. What is missing is a philosophical response genuinely posing the basic ontological question: What is a digital being's peculiar mode of being? The present study offers a digital ontology that analyzes the dissolution of beings into bit-strings, driven by mathematized science. The mathematization of knowledge reaches back to Pythagoras, Plato and Aristotle, and continues with Descartes, Galileo, Newton, Leibniz. Western knowledge from its inception has always been driven by an unbridled will to efficient-causal power over all kinds of movement and change. This historical trajectory culminates in the universal Turing machine that enables efficient, automated, algorithmic control over the movement of digital beings through the cyberworld. The book fills in the ontological foundations underpinning this brave new cyberworld and interrogates them, especially by questioning the millennia-old conception of 1D-linear time. An alternative ontology of movement arises, based on a radically alternative conception of 3D-time.

Anbieter: Dodax AT
Stand: 18.01.2020
Zum Angebot
Movement and Time in the Cyberworld
109,95 € *
ggf. zzgl. Versand

The cyberworld fast rolling in and impacting every aspect of human living on the globe today presents an enormous challenge to humankind. It is taken up by the media following current events through to all kinds of natural- and social-scientific discourses. Digitized technoscience develops at a breakneck pace in all areas accompanied by sociological analysis. What is missing is a philosophical response genuinely posing the basic ontological question: What is a digital being's peculiar mode of being? The present study offers a digital ontology that analyzes the dissolution of beings into bit-strings, driven by mathematized science. The mathematization of knowledge reaches back to Pythagoras, Plato and Aristotle, and continues with Descartes, Galileo, Newton, Leibniz. Western knowledge from its inception has always been driven by an unbridled will to efficient-causal power over all kinds of movement and change. This historical trajectory culminates in the universal Turing machine that enables efficient, automated, algorithmic control over the movement of digital beings through the cyberworld. The book fills in the ontological foundations underpinning this brave new cyberworld and interrogates them, especially by questioning the millennia-old conception of 1D-linear time. An alternative ontology of movement arises, based on a radically alternative conception of 3D-time.

Anbieter: Dodax
Stand: 18.01.2020
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Writing on the Wall: Social Media: The First 2,...
9,95 € *
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Papyrus rolls and Twitter have much in common, as each was their generation's signature means of "instant" communication. Indeed, as Tom Standage reveals in his scintillating new audiobook, social media is anything but a new phenomenon. From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other, spontaneously and organically, down the centuries. With the rise of newspapers in the nineteenth century, then radio and television, "mass media" consolidated control of information in the hands of a few moguls. However, the Internet has brought information sharing full circle, and the spreading of news along social networks has reemerged in powerful new ways. A fresh, provocative exploration of social media over two millennia, Writing on the Wall reminds us how modern behavior echoes that of prior centuries - the Catholic Church, for example, faced similar dilemmas in deciding whether or how to respond to Martin Luther's attacks in the early sixteenth century to those that large institutions confront today in responding to public criticism on the Internet. Invoking the likes of Thomas Paine and Vinton Cerf, coinventor of the Internet, Standage explores themes that have long been debated: the tension between freedom of expression and censorship; whether social media trivializes, coarsens, or enhances public discourse; and its role in spurring innovation, enabling self-promotion, and fomenting revolution. As engaging as it is visionary, Writing on the Wall draws on history to cast new light on today's social media and encourages debate and discussion about how we'll communicate in the future. 1. Language: English. Narrator: Simon Vance. Audio sample: http://samples.audible.de/bk/tant/003328/bk_tant_003328_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 18.01.2020
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OUTBREAK! The Encyclopedia of Extraordinary Soc...
47,99 € *
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From fads, crazes, and manias to collective delusions, scares, panics, and mass hysterias, history is replete with examples of remarkable social behavior. Many are fueled by fear and uncertainty; others are driven by hope and expectation. For others still, the causes are more obscure. This massive collection of extraordinary social behaviors spans more than two millennia, and attempts to place many of the episodes within their greater historical and cultural context.  Perhaps the most well-known example of unusual collective behavior occurred in 1938, when a million or more Americans were frightened or panicked after listening to a realistic radio drama about a Martian invasion of New Jersey, based on an adaptation of the H.G. Wells novel War of the Worlds. Less known but equally remarkable scares based on Wells' book occurred in Chile in 1944 (when Army units were mobilized), in Ecuador in 1949 (when riots broke out, leaving more than a dozen dead), as well as in Buffalo in 1968, Rhode Island in 1974, and Europe in 1988 and 1998.  The modern civilized world is by no means immune to such peculiar episodes. In the late 20th century, scores of people in the U.S. and Europe were wrongly incarcerated following claims of Satanic ritual abuse by authorities untutored in False Memory Syndrome. This episode recalls the European witch terror of the late Middle Ages, when innocent people were tortured and executed for consorting with the Devil based on the flimsiest of evidence.  This Encyclopedia is an authoritative reference on a broad range of topics: collective behavior, deviance, social and perceptual psychology, sociology, history, folklore, religious studies, political science, social anthropology, gender studies, critical thinking, and mental health. Never before have so many sources been brought together on the mesmerizing topic of collective behavior.  Hilary Evans was a British historian with a BA from Cambridge University and a Masters in English literature from Birmingham University. A collector of rare and antique books and illustrations, he was the curator of the prestigious Mary Evans Picture Library in London. Over the past five decades he authored dozens of books on an array of topics ranging from life in Victorian England and illustrated histories and biographies, to altered states of consciousness, religious and social history, folklore and modern mythology, ancient mysteries and media scares. His books include Intrusions: Society & the Paranormal (1982), Gods, Spirits, Cosmic Guardians (1987), and Panic Attacks: Media Manipulation and Mass Delusion (2004) with Robert Bartholomew. Robert Bartholomew is an authority on collective behavior and social deviance. He holds a Masters in sociology from The State University of New York at Albany and a Ph.D. from James Cook University. His studies have appeared in dozens of peer-reviewed journals including the British Medical Journal; Canadian Medical Association Journal; The International Journal of Social Psychiatry; The Sociological Quarterly, and Educational Studies. His books include Exotic Deviance: Medicalizing Cultural Idioms - From Strangeness to Illness (2000), and Hoaxes, Myths & Manias: Why We Need Critical Thinking (2003) with Ben Radford. He has been interviewed in The New Yorker, The Wall Street Journal, The Los Angeles Times, USA Today, The BBC Morning Show, and on the History Channel.

Anbieter: buecher
Stand: 18.01.2020
Zum Angebot
OUTBREAK! The Encyclopedia of Extraordinary Soc...
47,99 € *
ggf. zzgl. Versand

From fads, crazes, and manias to collective delusions, scares, panics, and mass hysterias, history is replete with examples of remarkable social behavior. Many are fueled by fear and uncertainty; others are driven by hope and expectation. For others still, the causes are more obscure. This massive collection of extraordinary social behaviors spans more than two millennia, and attempts to place many of the episodes within their greater historical and cultural context.  Perhaps the most well-known example of unusual collective behavior occurred in 1938, when a million or more Americans were frightened or panicked after listening to a realistic radio drama about a Martian invasion of New Jersey, based on an adaptation of the H.G. Wells novel War of the Worlds. Less known but equally remarkable scares based on Wells' book occurred in Chile in 1944 (when Army units were mobilized), in Ecuador in 1949 (when riots broke out, leaving more than a dozen dead), as well as in Buffalo in 1968, Rhode Island in 1974, and Europe in 1988 and 1998.  The modern civilized world is by no means immune to such peculiar episodes. In the late 20th century, scores of people in the U.S. and Europe were wrongly incarcerated following claims of Satanic ritual abuse by authorities untutored in False Memory Syndrome. This episode recalls the European witch terror of the late Middle Ages, when innocent people were tortured and executed for consorting with the Devil based on the flimsiest of evidence.  This Encyclopedia is an authoritative reference on a broad range of topics: collective behavior, deviance, social and perceptual psychology, sociology, history, folklore, religious studies, political science, social anthropology, gender studies, critical thinking, and mental health. Never before have so many sources been brought together on the mesmerizing topic of collective behavior.  Hilary Evans was a British historian with a BA from Cambridge University and a Masters in English literature from Birmingham University. A collector of rare and antique books and illustrations, he was the curator of the prestigious Mary Evans Picture Library in London. Over the past five decades he authored dozens of books on an array of topics ranging from life in Victorian England and illustrated histories and biographies, to altered states of consciousness, religious and social history, folklore and modern mythology, ancient mysteries and media scares. His books include Intrusions: Society & the Paranormal (1982), Gods, Spirits, Cosmic Guardians (1987), and Panic Attacks: Media Manipulation and Mass Delusion (2004) with Robert Bartholomew. Robert Bartholomew is an authority on collective behavior and social deviance. He holds a Masters in sociology from The State University of New York at Albany and a Ph.D. from James Cook University. His studies have appeared in dozens of peer-reviewed journals including the British Medical Journal; Canadian Medical Association Journal; The International Journal of Social Psychiatry; The Sociological Quarterly, and Educational Studies. His books include Exotic Deviance: Medicalizing Cultural Idioms - From Strangeness to Illness (2000), and Hoaxes, Myths & Manias: Why We Need Critical Thinking (2003) with Ben Radford. He has been interviewed in The New Yorker, The Wall Street Journal, The Los Angeles Times, USA Today, The BBC Morning Show, and on the History Channel.

Anbieter: buecher
Stand: 18.01.2020
Zum Angebot
Children of the New World: Stories , Hörbuch, D...
9,95 € *
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An extraordinarily resonant and prophetic collection of speculative short fiction for our tech-savvy era by debut author Alexander Weinstein. Children of the New World introduces listeners to a near-future world of social media implants, memory manufacturers, dangerously immersive virtual reality games, and alarmingly intuitive robots. Many of these characters live in a utopian future of instant connection and technological gratification that belies an unbridgeable human distance while others inhabit a postcollapse landscape made primitive by disaster, which they must work to rebuild, as we once did millennia ago. In "The Cartographers", the main character works for a company that creates and sells virtual memories while struggling to maintain a real-world relationship sabotaged by an addiction to his own creations. In "Saying Goodbye to Yang", the robotic brother of an adopted Chinese child malfunctions, and only in his absence does the family realize how real a son he has become. Children of the New World grapples with our unease in this modern world and how our ever-growing dependence on new technologies has changed the shape of our society. Alexander Weinstein is a visionary new voice in speculative fiction for all of us who are fascinated by and terrified of what we might find on the horizon. 1. Language: English. Narrator: David Aaron Baker. Audio sample: http://samples.audible.de/bk/aren/002373/bk_aren_002373_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 18.01.2020
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