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Social Media and Strategic Communications
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Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Genelle I. Belmas, California State University, Fullerton, USA Linda Thorsen Bond, Stephen F. Austin State University, USA Heather Carithers, marketing and public relations professional, USA Catherine A. Coleman, Texas Christian University, USA Everette E. Dennis, Northwestern University, Qatar Melissa D. Dodd, State University of New York, Oswego, USA Karen Freberg, University of Louisville, USA Meghan Graham, media relations practitioner, USA Sara Green-Hamann, postgraduate researcher, USA Holly Kathleen Hall, Arkansas State University, USA Sara Steffes Hansen, University of Wisconsin Oshkosh, USA Casey Hart, Stephen F. Austin State University, USA Nicole Hendricks, postgraduate researcher, USA Myleea Hill, Arkansas State University, USA Yan Jin, Virginia Commonwealth University, USA Jin Kyun Lee, University of Wisconsin Oshkosh, USA Seungae Lee, postgraduate researcher, USA Regina Lewis,University of Alabama, USA Shana Meganck, postgraduate researcher, USA Marcus Messner, Virginia Commonwealth University, USA Vivian Medina-Messner, Virginia Commonwealth University, USA Sally Norton, public health research consultant and wellness educator, USA Michael J. Palenchar, University of Tennessee, USA Mary Jackson Pitts, Arkansas State University, USA Scott C. Quarforth, postgraduate researcher, USA John C. Sherblom, University of Maine, USA Jae-Hwa Shin, University of Southern Mississippi, USA Brian G. Smith, Purdue University, USA Don W. Stacks, University of Miami, USA Daxton R. Chip Stewart, Texas Christian University, USA Brandi A. Watkins, postgraduate researcher, USA

Anbieter: ciando eBooks
Stand: 02.04.2018
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Social Media in Strategic Management als eBook ...
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(107,99 € / in stock)

Social Media in Strategic Management:

Anbieter: Hugendubel.de
Stand: 14.05.2018
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Social Media and Strategic Communications als e...
87,99 € *
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Social Media and Strategic Communications:Auflage 2013

Anbieter: Hugendubel.de
Stand: 14.05.2018
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Handbook of Research on Integrating Social Medi...
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Handbook of Research on Integrating Social Media into Strategic Marketing: Nick Hajli

Anbieter: Hugendubel.de
Stand: 08.05.2018
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Social Media for Coaches: Strategic Communicati...
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Social Media for Coaches: Strategic Communication Online: Marilyn McLeod

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Stand: 14.05.2018
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Social Media Marketing, A Strategic Approach al...
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Social Media Marketing, A Strategic Approach:Business, Marketing CTI Reviews

Anbieter: Hugendubel.de
Stand: 14.05.2018
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Strategic Communication, Social Media and Democ...
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Strategic Communication, Social Media and Democracy:The challenge of the digital naturals

Anbieter: Hugendubel.de
Stand: 14.05.2018
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Strategic Uses of Social Media for Improved Cus...
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Strategic Uses of Social Media for Improved Customer Retention:

Anbieter: Hugendubel.de
Stand: 08.05.2018
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Strategic Social Media als eBook Download von L...
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Strategic Social Media:From Marketing to Social Change L. Meghan Mahoney, Tang Tang

Anbieter: Hugendubel.de
Stand: 14.05.2018
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Strategic Social Media - From Marketing to Soci...
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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

Anbieter: ciando eBooks
Stand: 07.11.2017
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