Why your business should use social media! We are connected 24/7 and social media has become an integral part of our life. It is changing how we communicate with each other and share information. We connect on social platforms like Facebook, Twitter, LinkedIn, and Instagram. Even as consumers we are discussing buying decisions, sharing experiences and directly getting in contact with brands, products and services online. Businesses and marketers need to understand this shift and find the right channels to open a dialogue with their target audiences. Regardless of industry, consumers flock to social media to inform themselves, often with an actual intend of buying. They are no longer passive consumers who get besieged with newsletters, emails, banners, print and television ads, but now are actively searching information and reviews online to make an informed buying decision. Social media should be part of the overall marketing efforts no matter if you are a B2C or B2B company. It should be viewed as an additional element of an integrated marketing campaign, which can provide a great opportunity to increase awareness, generate buzz, customer loyalty and acquire potential new customers. Kunst und Kollegen is an international full-service communications agency that offers a wide array of services, from strategic brand consulting to corporate brand design and advertising. With 40 employees in offices in Dusseldorf, Berlin, Palma de Mallorca and New York City, Kunst und Kollegen services international clients in different business fields. Notable clients include WeightWatchers, ERGO, Western Union, ESPRIT and Schwarzkopf & Henkel. Our approach to working with clients is very individualized: we like to go where our clients customers are, and we communicate with them through the channels they actually use. Today this happens to be more and more in digital media. Therefore, next to all the classic advertising channels we help our clients navigate all aspects of the ever-evolving digital world and find innovative ways of reaching customers. Overall we are a very motivated team willing to grow together with our clients - in terms of quality and quantity, substance and geographical reach. We love collaboration, we enjoy learning. We have a down-to-earth, friendly, pragmatic and direct relationship with our clients. Their success is the basis for our own success - as it should be.
Social Media in Business and Education:
Social Media in Business:Succeeding in the new Internet Revolution Steve Nicholls
Social Media for Businesses:Examine of Key Success Factors Engin Bodur
Social Media for Business:Foolproof Tips to Help You Promote Your Business or Your Brand Linda Coles
Social Media for Business - A Beginner´s Guide: Melissa Perez
The SECRETS to BUSINESS, INCOME & SOCIAL MEDIA collection: How To Promote, Market & Create Business Using Social Media Blogging Pinterest Facebook Linkedin: Penny King
Social Media Listening and Monitoring for Business Applications:
The newspaper market has been facing a lot of changes over time as a result of constant developments in technology, the economy, communications and social standards. In order to cope with a changing society, industries need to adapt to new business models. The purpose of this research is to observe how European countries have changed as a result of the advent of the World Wide Web and subsequently the appearance of the Social Web. It analyses how the newspaper industry transformed its business model and which newspapers have been most successful in adapting to the new digital challenges. Additionally, the use of social media by the biggest newspapers in selected European countries was investigated. The research examines multimedia, mobile services and offers, user-generated content, social communities, special communities and additional features. With book chapters from: Sonya Dimitrova, Anne-Lise Le Vaillant, Veronica Lilium, Aleksandra Smolarczyk, Kristina Stelzig, Maja Trebicka and Lore Verbrugghe.